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Fathom.Tools

Free publisher intelligence for digital advertising. What every site runs, read off the page rather than taken on trust.

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Measured from the pages themselves, refreshed continuously. Traffic from SimilarWeb, ranks from Tranco, authority from Ahrefs.

theatlantic.com | Fathom.Tools

theatlantic.com

News & Media·operated by The Atlantic·no ad platform confirmed on the page

Traffic, Aug 2026

28.8M

monthly visits

Est. revenue

$151K to $656K/mo

modelled, and traffic estimates move it

Domain Rating

91/100

backlink authority

Global rank#2,227

Bounce rate57.0%

Pages per visit2.4

Avg duration2m 48s

Domain registered1995 · 31 years

01

Historical trend

Aug 2026 to Sep 2026

Monthly visits

03

Top countries

US

78.3%

CA

4.9%

GB

3.7%

AU

1.4%

DE

1.2%

02

Traffic sources

share of visits

Direct

49.3%

Search organic

22.3%

Referrals

8.2%

Social paid

7.8%

Mail

6.1%

Social organic

4.8%

Display ads

0.5%

Search paid

0.5%

GenAI

0.3%

Affiliate

0.0%