What each content category is worth per visit, how crowded it is, and which ad network has actually won it.
Niches compared
58
with at least five publishers
Publishers covered
41K
42.3B visits a month between them
Revenue per 1K visits
$8.97
across every categorised site
04
Every niche
Revenue is modelled from placements, traffic and geography, so read it as a comparison between niches rather than a figure any one site would recognise. The network column is the one found running on the most sites, not the one claiming the most.
NicheSitesTrafficEst. revenuePer 1KPlacementsLeading network
News & Media3,37912.3B$67.6M$5.4939.9Ezoic 7.5% Gaming4,2194.4B$40.1M$9.16138.6Ezoic 9.3% Sports2,5523.9B$36.5M$9.3292.0Snack Media 11.6% Entertainment1,9254B$30.5M$7.57122.6Ezoic 9.5% Technology1,5182.3B$25.3M$10.8072.8Ezoic 21.3% Food & Recipes6,0471B$18.8M$18.07113.9Mediavine 41.5% Real Estate165484.3M$14.3M$29.5479.2Ezoic 21.2% Science & Education1,029633.3M$11.5M$18.13103.1Ezoic 25.6% Consumer Electronics189933.2M$9.7M$10.4495.5Ezoic 27.5% Social & Community2341.1B$9M$8.3326.8Ezoic 12.0% Finance & Investing311570.3M$8.3M$14.5899.8Mediavine 14.5% Education1,081794.2M$8.2M$10.3353.8Ezoic 22.7% Travel2,266706.8M$7.6M$10.82126.3Mediavine 49.7% Reference467610.9M$6.8M$11.0951.5Ezoic 37.3% Automotive1,058687.9M$6.3M$9.2079.9Ezoic 21.1% Tech & Dev878750.7M$6.1M$8.1957.7Ezoic 28.5% Music776699.5M$5.9M$8.44107.8Ezoic 12.4% Finance406285.7M$5.9M$20.6080.7Ezoic 15.0% Comics & Animation392572.1M$4.1M$7.22184.6Mediavine 4.8% Search Engine115635.3M$4.1M$6.4516.8Ezoic 19.1% Health633210.4M$4M$19.0242.5Ezoic 28.1% Deals & Coupons111206.9M$3.4M$16.5475.8Raptive 25.2% E-Commerce390526.7M$3.3M$6.3147.5Ezoic 13.8% Art & Design42463.2M$3.2M$6.9646.9Ezoic 16.7% Law And Government448195.6M$3.2M$16.2152.3Ezoic 37.1% Business Services511209.6M$3.1M$14.7351.1Ezoic 21.9% Fashion517175.4M$2.9M$16.7067.8Mediavine 35.4% Faith & Religion741253.9M$2.8M$10.9151.2Mediavine 24.3% Gambling424342M$2.6M$7.629.2Ezoic 9.4% Food & Drink523261.6M$2.2M$8.5790.1Mediavine 30.6% Design & Media368245.4M$2.1M$8.6183.0Ezoic 20.4% Community137127.1M$1.9M$15.3047.6Ezoic 27.7% Email & Tools29135.5M$1.8M$13.272.6Ezoic 13.8% Pets66395M$1.5M$15.6926.0Ezoic 25.5% Jobs And Career290208.2M$1.4M$6.5556.7Ezoic 32.1% Beauty556145.8M$1.2M$8.4265.2Mediavine 39.2% Photography239152.7M$1.2M$7.65139.7Ezoic 28.0% Home & Garden1,00958.9M$1.2M$19.5842.1Mediavine 40.5% Hobbies9656.1M$1.1M$19.6761.7Raptive 28.1% Home Improvement55841.9M$947K$22.6148.3Mediavine 39.1% Food & Dining29148.4M$923K$19.05105.0Mediavine 27.1% Ai Chatbots And Tools679.2M$893K$11.2898.7AnyMind 16.7% File Sharing127189.9M$848K$4.47137.1Publift 2.4% Health & Fitness23834.6M$813K$23.4962.1Mediavine 29.4% Crafts & DIY72541.4M$683K$16.4880.1Mediavine 39.4% Lifestyle24327.9M$464K$16.6561.6Mediavine 36.2% Outdoors17125.2M$413K$16.3685.7Mediavine 34.5% Crypto And Blockchain1853.5M$382K$7.135.0Setupad 11.1% Gardening33121.5M$373K$17.3557.1Mediavine 37.2% Food & Grocery28517.1M$324K$18.89102.1Mediavine 36.5% Heavy Industry And Engineering21429.8M$311K$10.4452.0Ezoic 31.3% Relationships19840.6M$305K$7.5155.6Mediavine 21.7% Pets & Animals19717.6M$243K$13.8127.8Ezoic 26.4% Mental Health1169M$215K$23.9036.3Mediavine 37.9% Adult13268.8M$154K$2.2428.0Ezoic 15.2% Parenting12815M$103K$6.8126.5Mediavine 57.0% Insurance181.7M$84K$48.15317.7Ezoic 38.9% Interior Design1142.6M$52K$20.2318.1Raptive 38.6% Category comes from SimilarWeb's classification of the site. Niches with fewer than five publishers are left out, since a single site would otherwise set the whole category's numbers.