Fathom.Tools

Free publisher intelligence for digital advertising. What every site runs, read off the page rather than taken on trust.

Networks

Mediavine Ezoic Raptive PubGalaxy PubPower

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Mediavine vs Raptive Mediavine vs NitroPay

Resources

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Measured from the pages themselves, refreshed continuously. Traffic from SimilarWeb, ranks from Tranco, authority from Ahrefs.

specifier.com.au | Fathom.Tools

specifier.com.au

Visit site

Heavy Industry And Engineering·operated by Shuffle Media Pty Ltd·Mediavine confirmed live since Feb 2026

Traffic, Aug 2026

monthly visits

Est. revenue

n/a

modelled, and traffic estimates move it

Domain Rating

27/100

backlink authority

Global rank

Bounce rate0%

Pages per visit0.0

Avg duration

Ad setup

confirmed live on Mediavinescripts.mediavine.com/tags/specifier.js

Read from the config file the site loads, not from what the network claims. Compare this setup to its peers

Placements 25Demand partners 37Site ID 12403Ad Manager network 161115300Setup lazy loading, header bidding, price floor $0.50, 3 sticky units, videoCategories Home & Garden, Remodeling & Construction

PlacementPositionDevicesSizes

leaderboard_atfleaderboard atf

leaderboard_btfleaderboard btf

Historical trend

Feb 2026 to Sep 2026

Monthly visits

Traffic sources

share of visits

Mail

Technology

Analytics

Platform

Hosting

WordPress theme

Ads.txt partners

1 entries

Every ad system the publisher authorizes to sell its inventory, with the account ID and relationship it declares.

google.compub-1347835906593522DIRECT

leaderboard_mobile_atf

leaderboard mobile atf

phone

leaderboard_mobile_btfleaderboard mobile btfphone

sidebar_atfsidebar atf

sidebar_btfsidebar btf

adhesion_tabletstickyadhesion tablettablet

adhesion_mobilestickyadhesion mobilephone

adhesion_desktopstickyadhesion desktop

content_mobilecontent mobilephone

content_btfcontent btf

recipe_mobilerecipe mobilephone

recipe_btfrecipe btf

comments_mobilecomments mobilephone

comments_btfcomments btf

feed_mobilefeed mobilephone

feed_btffeed btf

content_ibv_desktopcontent ibv desktop

content_ibv_mobilecontent ibv mobilephone

recipe_ibv_desktoprecipe ibv desktop

recipe_ibv_mobilerecipe ibv mobilephone

sidebar_ibv_desktopsidebar ibv desktop

sticky_sidebar_ibv_desktopsticky sidebar ibv desktop

feed_ibv_desktopfeed ibv desktop

feed_ibv_mobilefeed ibv mobilephone

Bidders adaptMX, appnexus, centro, chicory, connatix, conversant, coolMedia, criteo, dxkulture, eplanning, gumgum, huddled_masses, improvedigital, indexExchange, kargo, lamark, mediadotnet, mediagrid, nativo, nexxen, nexxenNoTTD, openx, pubmatic, pulsepoint, roundel, rubicon, sharethrough, smartmedia, smilewanted, sovrn, the_trade_desk, thirty_three_across, triplelift, trustx, undertone, verizon, yieldmo

GenAI

Direct

Affiliate

Referrals

Display ads

Search paid

Social paid

Search organic

Social organic

Network history

Running liveMediavinejoined Feb 2026, live for 7 monthsad config found on the site

specifier