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Free publisher intelligence for digital advertising. What every site runs, read off the page rather than taken on trust.

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Measured from the pages themselves, refreshed continuously. Traffic from SimilarWeb, ranks from Tranco, authority from Ahrefs.

honestmum.com | Fathom.Tools

honestmum.com

Food & Grocery·operated by Honestmum Limited·no ad platform confirmed on the page

Traffic, Aug 2026

26K

monthly visits

Est. revenue

$129 to $559/mo

modelled, and traffic estimates move it

Domain Rating

52/100

backlink authority

Global rank#1,183,642

Bounce rate51.2%

Pages per visit1.4

Avg duration0m 13s

Domain registered2010 · 16 years

01

Historical trend

Aug 2026 to Sep 2026

Monthly visits

03

Top countries

04

Technology

Analytics

Google Analytics 4

Platform

Framework

Hosting

US

35.9%

GB

29.0%

AU

8.5%

CA

7.4%

VN

6.9%

02

Traffic sources

share of visits

Direct

38.2%

Search organic

38.1%

Referrals

8.2%

Social organic

5.9%

Display ads

3.3%

Mail

2.0%

Affiliate

1.8%

Social paid

1.1%

GenAI

0.9%

Search paid

0.5%

WordPress plugins

easy-social-share-buttons3,

instagram-feed,

pinterest-pin-it-button-on-image-hover-and-post

WordPress theme

05

Profiles

Facebookfacebook.com/Honestmum

Instagraminstagram.com/honestmum

Pinterestpinterest.com/Honestmum

YouTubeyoutube.com/channel/UCw0kzz2gYLNxTi_6MJ2rSHg