Entertainment·100K to 1M visits a month·180 peers·running Raptive
Traffic217K
CategoryEntertainment
Band100K to 1M
Peers compared180
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares48median 0 · over
Demand partnershow many SSPs get a bid request8median 0 · over
Ads.txt entriessellers the site authorizes71median 265 · under
Domain Ratingbacklink authority, for context36median 49 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 19%
Price floorsyours: nopeers 12%
Header biddingyours: nopeers 22%
Interstitialyours: yespeers 12%
Infinite scrollyours: nopeers 4%
Videoyours: nopeers 9%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 265. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site