Reference·100K to 1M visits a month·58 peers·running Hashtag Labs
Traffic358K
CategoryReference
Band100K to 1M
Peers compared58
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares84median 0 · over
Demand partnershow many SSPs get a bid request21median 0 · over
Ads.txt entriessellers the site authorizes53median 238 · under
Domain Ratingbacklink authority, for context75median 42 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 5%
Price floorsyours: nopeers 3%
Header biddingyours: yespeers 10%
Interstitialyours: nopeers 3%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 3%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 53 sellers against a peer median of 238. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site