Food & Drink·10K to 100K visits a month·153 peers·running Raptive
Traffic85K
CategoryFood & Drink
Band10K to 100K
Peers compared153
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares54median 7 · over
Demand partnershow many SSPs get a bid request9median 7
Ads.txt entriessellers the site authorizes71median 144
Domain Ratingbacklink authority, for context49median 38 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 50%
Price floorsyours: nopeers 32%
Header biddingyours: nopeers 39%
Interstitialyours: yespeers 25%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 32%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 54 ad placements against a peer median of 7. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site