Travel·100K and above visits a month·24 peers·running Raptive
Traffic1.1M
CategoryTravel
Band100K and above
Peers compared24
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares203median 47 · over
Demand partnershow many SSPs get a bid request7median 8.5
Ads.txt entriessellers the site authorizes71median 112
Domain Ratingbacklink authority, for context56median 52
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 63%
Price floorsyours: nopeers 21%
Header biddingyours: nopeers 21%
Interstitialyours: yespeers 46%
Infinite scrollyours: nopeers 4%
Videoyours: nopeers 21%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 203 ad placements against a peer median of 47. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site