Finance & Investing·100K to 1M visits a month·82 peers·running Raptive
Traffic161K
CategoryFinance & Investing
Band100K to 1M
Peers compared82
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares50median 0 · over
Demand partnershow many SSPs get a bid request5median 0 · over
Ads.txt entriessellers the site authorizes71median 435 · under
Domain Ratingbacklink authority, for context39median 56 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 16%
Price floorsyours: nopeers 9%
Header biddingyours: nopeers 13%
Interstitialyours: yespeers 6%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 9%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 435. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site