Travel·10K to 100K visits a month·60 peers·running Google AdSense
Traffic95K
CategoryTravel
Band10K to 100K
Peers compared60
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares1median 25 · under
Demand partnershow many SSPs get a bid request0median 24 · under
Ads.txt entriessellers the site authorizes1median 144 · under
Domain Ratingbacklink authority, for context45median 30 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 80%
Price floorsyours: nopeers 50%
Header biddingyours: nopeers 53%
Interstitialyours: nopeers 38%
Infinite scrollyours: nopeers 2%
Videoyours: nopeers 50%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYou declare 1 ad placements. Three quarters of your peers declare 5 or more, and the middle of the pack sits at 25.
behindYour config calls 0 demand partners. The peer median is 24, so most sites like yours are running a wider auction.
behindYour ads.txt authorizes 1 sellers against a peer median of 144. A short file can leave demand unable to bid.
behindLazy loading is not declared in your config, and 80% of your peers declare it.
behindPrice floors is not declared in your config, and 50% of your peers declare it.
behindHeader bidding is not declared in your config, and 53% of your peers declare it.
behindVideo is not declared in your config, and 50% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site