Travel·10K to 10M visits a month·15 peers·running Refinery89
Traffic456K
CategoryTravel
Band10K to 10M
Peers compared15
Too few sites in this category at exactly this size, so the peer group was widened to 10K to 10M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares23median 0 · over
Demand partnershow many SSPs get a bid request1median 0 · over
Ads.txt entriessellers the site authorizes286median 192
Domain Ratingbacklink authority, for context22median 47 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 13%
Price floorsyours: yespeers 13%
Header biddingyours: yespeers 20%
Interstitialyours: nopeers 7%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 7%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site