Travel·100K and above visits a month·13 peers·running SHE Media
Traffic1.4M
CategoryTravel
Band100K and above
Peers compared13
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes0median 286 · under
Domain Ratingbacklink authority, for context73median 51 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 8%
Price floorsyours: nopeers 15%
Header biddingyours: yespeers 15%
Interstitialyours: nopeers 8%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 0%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindWe found no active ads.txt entries. Peers in your band authorize a median of 286 sellers, and buyers use that file to decide whether your inventory is legitimate.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site