Reference·10K to 100K visits a month·21 peers·running Ezoic
Traffic20K
CategoryReference
Band10K to 100K
Peers compared21
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares4median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes117median 146 · under
Domain Ratingbacklink authority, for context54median 37 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 14%
Price floorsyours: nopeers 10%
Header biddingyours: nopeers 10%
Interstitialyours: nopeers 5%
Infinite scrollyours: nopeers 5%
Videoyours: nopeers 10%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 117 sellers against a peer median of 146. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site