Parenting·Under 10K visits a month·67 peers·running Raptive
Traffic2K
CategoryParenting
BandUnder 10K
Peers compared67
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares9median 25
Demand partnershow many SSPs get a bid request9median 38
Ads.txt entriessellers the site authorizes71median 144 · under
Domain Ratingbacklink authority, for context6median 20 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 61%
Price floorsyours: nopeers 52%
Header biddingyours: nopeers 54%
Interstitialyours: yespeers 18%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 52%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 144. A short file can leave demand unable to bid.
behindPrice floors is not declared in your config, and 52% of your peers declare it.
behindHeader bidding is not declared in your config, and 54% of your peers declare it.
behindVideo is not declared in your config, and 52% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site