E-Commerce·10K to 100K visits a month·59 peers·running Raptive
Traffic19K
CategoryE-Commerce
Band10K to 100K
Peers compared59
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares12median 1
Demand partnershow many SSPs get a bid request10median 0
Ads.txt entriessellers the site authorizes72median 144
Domain Ratingbacklink authority, for context57median 30 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 36%
Price floorsyours: nopeers 25%
Header biddingyours: nopeers 29%
Interstitialyours: yespeers 12%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 25%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site