Sports·10K to 100K visits a month·169 peers·running Google AdSense, Infolinks
Traffic16K
CategorySports
Band10K to 100K
Peers compared169
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares3median 0
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes64median 144 · under
Domain Ratingbacklink authority, for context44median 34
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 21%
Price floorsyours: nopeers 12%
Header biddingyours: nopeers 15%
Interstitialyours: nopeers 12%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 12%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 64 sellers against a peer median of 144. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site