Travel·10K to 100K visits a month·60 peers·running Raptive
Traffic19K
CategoryTravel
Band10K to 100K
Peers compared60
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares48median 25 · over
Demand partnershow many SSPs get a bid request8median 24
Ads.txt entriessellers the site authorizes71median 144
Domain Ratingbacklink authority, for context1median 30 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 78%
Price floorsyours: nopeers 50%
Header biddingyours: nopeers 53%
Interstitialyours: yespeers 37%
Infinite scrollyours: nopeers 2%
Videoyours: nopeers 50%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindPrice floors is not declared in your config, and 50% of your peers declare it.
behindHeader bidding is not declared in your config, and 53% of your peers declare it.
behindVideo is not declared in your config, and 50% of your peers declare it.
watchYou declare 48 ad placements against a peer median of 25. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site