Lifestyle·under 1M visits a month·26 peers·running SHE Media
Traffic10K
CategoryLifestyle
Bandunder 1M
Peers compared26
Too few sites in this category at exactly this size, so the peer group was widened to under 1M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 8
Demand partnershow many SSPs get a bid request1median 0
Ads.txt entriessellers the site authorizes0median 144 · under
Domain Ratingbacklink authority, for context39median 24 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 46%
Price floorsyours: nopeers 35%
Header biddingyours: yespeers 35%
Interstitialyours: nopeers 19%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 35%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindWe found no active ads.txt entries. Peers in your band authorize a median of 144 sellers, and buyers use that file to decide whether your inventory is legitimate.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site