Finance·100K to 1M visits a month·48 peers·running Raptive
Traffic256K
CategoryFinance
Band100K to 1M
Peers compared48
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares64median 0 · over
Demand partnershow many SSPs get a bid request8median 0 · over
Ads.txt entriessellers the site authorizes71median 244
Domain Ratingbacklink authority, for context73median 57 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 8%
Price floorsyours: nopeers 4%
Header biddingyours: nopeers 6%
Interstitialyours: yespeers 4%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 4%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site