Sports·100K and above visits a month·12 peers·running Raptive
Traffic1.3M
CategorySports
Band100K and above
Peers compared12
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares45median 0 · over
Demand partnershow many SSPs get a bid request9median 0 · over
Ads.txt entriessellers the site authorizes71median 444 · under
Domain Ratingbacklink authority, for context69median 50 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 17%
Price floorsyours: nopeers 17%
Header biddingyours: nopeers 17%
Interstitialyours: yespeers 0%
Infinite scrollyours: yespeers 0%
Videoyours: nopeers 17%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 444. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site