Food & Drink·100K to 1M visits a month·74 peers·running Playwire, Infolinks
Traffic112K
CategoryFood & Drink
Band100K to 1M
Peers compared74
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares168median 2 · over
Demand partnershow many SSPs get a bid request28median 0 · over
Ads.txt entriessellers the site authorizes471median 144
Domain Ratingbacklink authority, for context24median 47 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 41%
Price floorsyours: yespeers 15%
Header biddingyours: yespeers 19%
Interstitialyours: nopeers 26%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 15%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 168 ad placements against a peer median of 2. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site