Pets·10K to 100K visits a month·60 peers·running Google AdSense
Traffic12K
CategoryPets
Band10K to 100K
Peers compared60
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares0median 7
Demand partnershow many SSPs get a bid request0median 5
Ads.txt entriessellers the site authorizes1median 120 · under
Domain Ratingbacklink authority, for context7median 35 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 52%
Price floorsyours: nopeers 23%
Header biddingyours: nopeers 27%
Interstitialyours: nopeers 33%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 23%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 1 sellers against a peer median of 120. A short file can leave demand unable to bid.
behindLazy loading is not declared in your config, and 52% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site