Entertainment·1M to 10M visits a month·130 peers·running Raptive
Traffic4.2M
CategoryEntertainment
Band1M to 10M
Peers compared130
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares42median 0 · over
Demand partnershow many SSPs get a bid request7median 0 · over
Ads.txt entriessellers the site authorizes71median 777 · under
Domain Ratingbacklink authority, for context81median 64 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 10%
Price floorsyours: nopeers 5%
Header biddingyours: nopeers 11%
Interstitialyours: yespeers 5%
Infinite scrollyours: nopeers 2%
Videoyours: nopeers 3%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 777. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site