Sports·100K to 1M visits a month·182 peers·running Playwire
Traffic177K
CategorySports
Band100K to 1M
Peers compared182
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares322median 0 · over
Demand partnershow many SSPs get a bid request23median 0 · over
Ads.txt entriessellers the site authorizes129median 516 · under
Domain Ratingbacklink authority, for context40median 33
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 3%
Price floorsyours: yespeers 3%
Header biddingyours: yespeers 9%
Interstitialyours: nopeers 1%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 1%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 129 sellers against a peer median of 516. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site