Travel·100K and above visits a month·39 peers·running Playwire
Traffic1M
CategoryTravel
Band100K and above
Peers compared39
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares540median 0 · over
Demand partnershow many SSPs get a bid request30median 0 · over
Ads.txt entriessellers the site authorizes87median 150
Domain Ratingbacklink authority, for context43median 50
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 10%
Price floorsyours: yespeers 10%
Header biddingyours: yespeers 15%
Interstitialyours: nopeers 3%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 10%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site