Reference·100K and above visits a month·37 peers·running Google Ad Manager, Setupad
Traffic1M
CategoryReference
Band100K and above
Peers compared37
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 0
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes489median 317
Domain Ratingbacklink authority, for context62median 56
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 14%
Price floorsyours: nopeers 5%
Header biddingyours: nopeers 8%
Interstitialyours: nopeers 14%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 5%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site