Home Improvement·10K to 100K visits a month·252 peers·running Raptive
Traffic65K
CategoryHome Improvement
Band10K to 100K
Peers compared252
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares70median 12 · over
Demand partnershow many SSPs get a bid request10median 9
Ads.txt entriessellers the site authorizes71median 138
Domain Ratingbacklink authority, for context28median 39
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 67%
Price floorsyours: nopeers 34%
Header biddingyours: nopeers 36%
Interstitialyours: yespeers 38%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 34%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 70 ad placements against a peer median of 12. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site