Sports·0 and above visits a month·18 peers·running Raptive
Traffic146K
CategorySports
Band0 and above
Peers compared18
Too few sites in this category at exactly this size, so the peer group was widened to 0 and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares16median 0 · over
Demand partnershow many SSPs get a bid request8median 0 · over
Ads.txt entriessellers the site authorizes72median 130 · under
Domain Ratingbacklink authority, for context68median 28 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 28%
Price floorsyours: nopeers 22%
Header biddingyours: nopeers 22%
Interstitialyours: yespeers 6%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 22%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 72 sellers against a peer median of 130. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site