Pets·10K to 100K visits a month·40 peers·running Raptive
Traffic15K
CategoryPets
Band10K to 100K
Peers compared40
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares9median 5.5
Demand partnershow many SSPs get a bid request9median 8.5
Ads.txt entriessellers the site authorizes71median 140
Domain Ratingbacklink authority, for context27median 39 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 53%
Price floorsyours: nopeers 38%
Header biddingyours: nopeers 40%
Interstitialyours: yespeers 18%
Infinite scrollyours: nopeers 3%
Videoyours: nopeers 38%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site