Technology·100K to 1M visits a month·27 peers·running Raptive
Traffic216K
CategoryTechnology
Band100K to 1M
Peers compared27
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares98median 1
Demand partnershow many SSPs get a bid request7median 0
Ads.txt entriessellers the site authorizes71median 144 · under
Domain Ratingbacklink authority, for context60median 51
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 26%
Price floorsyours: nopeers 19%
Header biddingyours: nopeers 30%
Interstitialyours: yespeers 11%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 15%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 144. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site