Health·10K to 100K visits a month·22 peers·running Mediavine
Traffic48K
CategoryHealth
Band10K to 100K
Peers compared22
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares25median 10
Demand partnershow many SSPs get a bid request38median 8.5 · over
Ads.txt entriessellers the site authorizes58median 140 · under
Domain Ratingbacklink authority, for context20median 44 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 55%
Price floorsyours: yespeers 32%
Header biddingyours: yespeers 36%
Interstitialyours: nopeers 23%
Infinite scrollyours: nopeers 0%
Videoyours: yespeers 32%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 58 sellers against a peer median of 140. A short file can leave demand unable to bid.
aheadYour config calls 38 demand partners, more than three quarters of your peers.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site