Technology·100K to 1M visits a month·27 peers·running Google Ad Manager, Publisher Collective
Traffic516K
CategoryTechnology
Band100K to 1M
Peers compared27
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares217median 1 · over
Demand partnershow many SSPs get a bid request23median 0 · over
Ads.txt entriessellers the site authorizes729median 142 · over
Domain Ratingbacklink authority, for context34median 51 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 30%
Price floorsyours: nopeers 19%
Header biddingyours: yespeers 26%
Interstitialyours: nopeers 15%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 15%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 217 ad placements against a peer median of 1. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site