Technology·100K and above visits a month·40 peers·running Google Ad Manager, Publisher Collective
Traffic7.2M
CategoryTechnology
Band100K and above
Peers compared40
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares217median 0 · over
Demand partnershow many SSPs get a bid request23median 0 · over
Ads.txt entriessellers the site authorizes729median 148 · over
Domain Ratingbacklink authority, for context70median 55
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 23%
Price floorsyours: nopeers 13%
Header biddingyours: yespeers 25%
Interstitialyours: nopeers 13%
Infinite scrollyours: nopeers 3%
Videoyours: nopeers 10%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site