Health·10K to 100K visits a month·18 peers·running Raptive
Traffic87K
CategoryHealth
Band10K to 100K
Peers compared18
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares49median 5.5 · over
Demand partnershow many SSPs get a bid request7median 7
Ads.txt entriessellers the site authorizes71median 144
Domain Ratingbacklink authority, for context63median 30 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 50%
Price floorsyours: nopeers 17%
Header biddingyours: nopeers 17%
Interstitialyours: yespeers 39%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 17%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 49 ad placements against a peer median of 5.5. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site