Lifestyle·under 1M visits a month·41 peers·running Mediavine
Traffic21K
CategoryLifestyle
Bandunder 1M
Peers compared41
Too few sites in this category at exactly this size, so the peer group was widened to under 1M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares25median 3
Demand partnershow many SSPs get a bid request38median 0 · over
Ads.txt entriessellers the site authorizes69median 97 · under
Domain Ratingbacklink authority, for context38median 31
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 44%
Price floorsyours: yespeers 27%
Header biddingyours: yespeers 27%
Interstitialyours: nopeers 27%
Infinite scrollyours: nopeers 2%
Videoyours: yespeers 27%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 69 sellers against a peer median of 97. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site