Reference·10K to 100K visits a month·32 peers·running Ezoic
Traffic55K
CategoryReference
Band10K to 100K
Peers compared32
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares10median 1 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes146median 142
Domain Ratingbacklink authority, for context38median 30
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 9%
Price floorsyours: nopeers 3%
Header biddingyours: nopeers 9%
Interstitialyours: nopeers 9%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 3%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 10 ad placements against a peer median of 1. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site