Reference·100K and above visits a month·37 peers·running Google Ad Manager, AdPushup, Google AdSense
Traffic1.8M
CategoryReference
Band100K and above
Peers compared37
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares8median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes2,776median 317 · over
Domain Ratingbacklink authority, for context72median 56
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 14%
Price floorsyours: nopeers 5%
Header biddingyours: nopeers 8%
Interstitialyours: nopeers 14%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 5%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site