Home Improvement·10K to 100K visits a month·252 peers·running SHE Media, Google AdSense
Traffic12K
CategoryHome Improvement
Band10K to 100K
Peers compared252
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 13
Demand partnershow many SSPs get a bid request1median 9
Ads.txt entriessellers the site authorizes345median 138 · over
Domain Ratingbacklink authority, for context12median 39 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 68%
Price floorsyours: nopeers 34%
Header biddingyours: yespeers 35%
Interstitialyours: nopeers 38%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 34%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindLazy loading is not declared in your config, and 68% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site