Finance·10K to 10M visits a month·21 peers·running Google Ad Manager, Publift
Traffic193K
CategoryFinance
Band10K to 10M
Peers compared21
Too few sites in this category at exactly this size, so the peer group was widened to 10K to 10M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares10median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes728median 144 · over
Domain Ratingbacklink authority, for context42median 48
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 29%
Price floorsyours: nopeers 19%
Header biddingyours: nopeers 19%
Interstitialyours: nopeers 10%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 19%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site