Sports·100K and above visits a month·31 peers·running Google Ad Manager, Google AdSense, AdPushup
Traffic1.2M
CategorySports
Band100K and above
Peers compared31
Too few sites in this category at exactly this size, so the peer group was widened to 100K and above visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares12median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes0median 330 · under
Domain Ratingbacklink authority, for context29median 49 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 16%
Price floorsyours: nopeers 3%
Header biddingyours: nopeers 3%
Interstitialyours: nopeers 16%
Infinite scrollyours: nopeers 10%
Videoyours: nopeers 0%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindWe found no active ads.txt entries. Peers in your band authorize a median of 330 sellers, and buyers use that file to decide whether your inventory is legitimate.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site