Automotive·Under 10K visits a month·13 peers·running Raptive
Traffic3K
CategoryAutomotive
BandUnder 10K
Peers compared13
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares12median 5 · over
Demand partnershow many SSPs get a bid request8median 0
Ads.txt entriessellers the site authorizes71median 71
Domain Ratingbacklink authority, for context32median 8 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 38%
Price floorsyours: nopeers 23%
Header biddingyours: nopeers 23%
Interstitialyours: yespeers 15%
Infinite scrollyours: yespeers 0%
Videoyours: nopeers 23%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
watchYou declare 12 ad placements against a peer median of 5. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site