Entertainment·100K to 1M visits a month·39 peers·running Google Ad Manager
Traffic100K
CategoryEntertainment
Band100K to 1M
Peers compared39
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares1median 0
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes42median 261 · under
Domain Ratingbacklink authority, for context33median 30
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 10%
Price floorsyours: nopeers 13%
Header biddingyours: nopeers 18%
Interstitialyours: nopeers 8%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 5%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 42 sellers against a peer median of 261. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site