Technology·1M to 10M visits a month·121 peers·running Playwire
Traffic2M
CategoryTechnology
Band1M to 10M
Peers compared121
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares336median 0 · over
Demand partnershow many SSPs get a bid request28median 0 · over
Ads.txt entriessellers the site authorizes87median 418 · under
Domain Ratingbacklink authority, for context58median 73 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 14%
Price floorsyours: yespeers 4%
Header biddingyours: yespeers 13%
Interstitialyours: nopeers 9%
Infinite scrollyours: nopeers 5%
Videoyours: nopeers 3%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 87 sellers against a peer median of 418. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site