Parenting·10K to 100K visits a month·48 peers·running SHE Media, Google AdSense
Traffic15K
CategoryParenting
Band10K to 100K
Peers compared48
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 25 · under
Demand partnershow many SSPs get a bid request1median 38 · under
Ads.txt entriessellers the site authorizes394median 144 · over
Domain Ratingbacklink authority, for context12median 37 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 75%
Price floorsyours: nopeers 54%
Header biddingyours: yespeers 56%
Interstitialyours: nopeers 25%
Infinite scrollyours: nopeers 2%
Videoyours: nopeers 54%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYou declare 2 ad placements. Three quarters of your peers declare 3.5 or more, and the middle of the pack sits at 25.
behindYour config calls 1 demand partners. The peer median is 38, so most sites like yours are running a wider auction.
behindLazy loading is not declared in your config, and 75% of your peers declare it.
behindPrice floors is not declared in your config, and 54% of your peers declare it.
behindVideo is not declared in your config, and 54% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site