Food & Recipes·100K to 1M visits a month·1,303 peers·running Google Ad Manager
Traffic315K
CategoryFood & Recipes
Band100K to 1M
Peers compared1,303
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares10median 130 · under
Demand partnershow many SSPs get a bid request0median 10 · under
Ads.txt entriessellers the site authorizes18median 71 · under
Domain Ratingbacklink authority, for context30median 50 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 79%
Price floorsyours: nopeers 24%
Header biddingyours: nopeers 25%
Interstitialyours: nopeers 58%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 24%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYou declare 10 ad placements. Three quarters of your peers declare 25 or more, and the middle of the pack sits at 130.
behindYour config calls 0 demand partners. The peer median is 10, so most sites like yours are running a wider auction.
behindYour ads.txt authorizes 18 sellers against a peer median of 71. A short file can leave demand unable to bid.
behindLazy loading is not declared in your config, and 79% of your peers declare it.
behindInterstitial is not declared in your config, and 58% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site