Sports·100K to 1M visits a month·181 peers·running Google AdSense
Traffic161K
CategorySports
Band100K to 1M
Peers compared181
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 0
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes9median 226 · under
Domain Ratingbacklink authority, for context6median 50 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 14%
Price floorsyours: nopeers 7%
Header biddingyours: nopeers 12%
Interstitialyours: nopeers 9%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 5%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 9 sellers against a peer median of 226. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site