Travel·Under 10K visits a month·636 peers·running Raptive
Traffic5K
CategoryTravel
BandUnder 10K
Peers compared636
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares40median 2 · over
Demand partnershow many SSPs get a bid request8median 1
Ads.txt entriessellers the site authorizes71median 144 · under
Domain Ratingbacklink authority, for context29median 22
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 45%
Price floorsyours: nopeers 37%
Header biddingyours: nopeers 44%
Interstitialyours: yespeers 13%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 37%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 144. A short file can leave demand unable to bid.
watchYou declare 40 ad placements against a peer median of 2. That is more inventory than three quarters of sites like yours, which is worth weighing against page speed.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site