Travel·10K to 100K visits a month·918 peers·running Google AdSense
Traffic80K
CategoryTravel
Band10K to 100K
Peers compared918
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares0median 25
Demand partnershow many SSPs get a bid request0median 38
Ads.txt entriessellers the site authorizes120median 144 · under
Domain Ratingbacklink authority, for context48median 32 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 65%
Price floorsyours: nopeers 53%
Header biddingyours: nopeers 57%
Interstitialyours: nopeers 18%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 53%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 120 sellers against a peer median of 144. A short file can leave demand unable to bid.
behindLazy loading is not declared in your config, and 65% of your peers declare it.
behindPrice floors is not declared in your config, and 53% of your peers declare it.
behindHeader bidding is not declared in your config, and 57% of your peers declare it.
behindVideo is not declared in your config, and 53% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site