News & Media·1M to 10M visits a month·636 peers·running Google Ad Manager
Traffic5M
CategoryNews & Media
Band1M to 10M
Peers compared636
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares60median 0 · over
Demand partnershow many SSPs get a bid request6median 0 · over
Ads.txt entriessellers the site authorizes1,044median 859
Domain Ratingbacklink authority, for context77median 72
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 8%
Price floorsyours: nopeers 4%
Header biddingyours: yespeers 14%
Interstitialyours: nopeers 3%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 1%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site