News & Media·10M and above visits a month·236 peers·running Google Ad Manager, Google AdSense
Traffic18.3M
CategoryNews & Media
Band10M and above
Peers compared236
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares14median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes3,285median 1116 · over
Domain Ratingbacklink authority, for context71median 81 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 7%
Price floorsyours: nopeers 0%
Header biddingyours: yespeers 11%
Interstitialyours: nopeers 0%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 0%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site